Trois-Rivières, May 10, 2022 - The Corporation des Évènements de Trois-Rivières is proud to unveil an updated logo for the Cogeco Amphitheatre. The organization undertook an internal strategic reflection in order to propose a new, modern image based on the distinctive elements of the Amphitheatre, just in time for the launch of the 2022 summer season.
"The unveiling of the new logo not only expresses the coup of the official re-launch, but also reconnects us with our mission to make our venue vibrant and create memories. Year after year, our team puts its expertise and talent to good use to propel the brand even further and continue to position the Amphitheatre as a major tourist attraction. For us, this fresh wind of change in image is synonymous with the passion of our teams, with renewal, and with looking ahead," says Roger Picard, Chairman of the Board of the Corporation des Événements de Trois-Rivières.
In order to be in constant harmony with the sustainable development vision of the Corporation des Évènements de Trois-Rivières and to optimize the lifespan of the existing material, the replacement of the communication tools and the various equipment displaying the colors of the Amphitheatre, will be done in a progressive way.
Download the logos and graphic standards
Cogeco Amphitheatre
Located at the confluence of the Saint-Maurice and St. Lawrence rivers, the Cogeco Amphitheatre is an exceptional cultural venue for the presentation of shows, distinguished by its remarkable acoustics and enchanting decor. With seating for up to 3,500 people in its bleachers and an additional 5,500 people on its grassy esplanade, it features first-rate outdoor stage equipment that can accommodate the largest local, national and international productions from May to September, including an exclusive show by Cirque du Soleil. The rest of the year, the amphitheatre stage is converted into a cabaret, an indoor venue that seats up to 600 people. Programming details on amphitheatrecogeco.com.
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